Licensed GiANT Worldwide Partner

Liberating
Leaders that Last.

Leadership coaching that turns employees into managers, managers into owners, and owners into builders.

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Where is your leadership stuck?

Sit with each question. Tap a card to see the principle behind it, and one concrete move you can make this week.

01

The question

"Who are you becoming as a leader, and is your calendar telling the same story?"

Tap to see the principle & solution
01

The principle

Your calendar is your character in calendar form. Change the blocks, and you change the leader.

The practical move

Audit one week. Color-code every hour as Building People, Building Strategy, Building Yourself, or Putting Out Fires. The ratio is your real leadership, not your job description.

02

The question

"What conversation have you been avoiding, and what is it costing the person you're not having it with?"

Tap to see the principle & solution
02

The principle

Silence is not kindness. The conversation you owe them is the one that sets them free.

The practical move

Name the one person. Write the one sentence you've been swallowing. Schedule it inside 7 days. Liberators say the hard thing early; Dominators say it late and loud; Abdicators never say it at all.

03

The question

"If your team described your leadership honestly, what would they say, and what would need to change?"

Tap to see the principle & solution
03

The principle

You don't get to define your leadership, your team does. Lead like they're already telling the truth about you.

The practical move

Ask three trusted people one question: "What's it like on the other side of me?" Don't defend the answers. Adjust one behavior this month. That single loop is how reputation becomes reality.

04

The question

"If we asked every person on your team what 'winning' looks like this quarter, would we get the same answer four times, or four different ones?"

Tap to see the principle & solution
04

The principle

Clarity is a multiplier. The cost of unclear targets isn't slower work, it's smart people pulling in opposite directions, all looking like they're failing.

The practical move

Write the one-sentence "win" for this quarter. Test it with three people on the team this week. If you get three different versions back, you don't have a team problem, you have a clarity problem. Fix that first.

If any of these landed, the Diagnostic will tell you where to start.

How we work

Three steps. One transformation.

The path from where you are today to leadership that lasts.

01

Discovery Interview

Discovery questions to unearth pain points and identify the strengths to build on.

02

Developmental Plan

Use discovery data to co-build a plan that guides the engagement.

03

Transformational Process

Ongoing learning, 1:1 coaching, intuitive tools, and accountability.

Want to go deeper? Explore the five core areas we build inside every engagement.

Heath Haynes, founder of L3 Coaching

Heath Haynes · Founder & Coach

Certified in

GiANT Certified Coach 100X Certified 5 Voices Certified GiANT Leader Intensive Certified

Why L3 Coaching

Most leadership problems aren't talent problems. They're formation problems.

Heath is a licensed GiANT Worldwide Partner who has spent 20 years developing leaders, first inside the nonprofit world, where mission is demanding and leadership formation is rarely optional, and now across organizations of every kind. That progression, from developed leader to healthy team to lasting performance, is exactly what L3 is built to produce.

We didn't just learn leadership frameworks, we reshaped behaviors, built trust, and aligned execution to strategy.
Kelly Moore Executive Director · Houston, TX

What we offer

Four ways we work together.

Tap a card to see what's inside.

Leaders

Leader Launch Track

Leader Formation

For new hires, new leaders, and emerging leaders.

Tap to see what's included

Leader Launch Track

Includes

  • Proven leadership development concepts
  • Continuous learning process
  • Clear growth steps and accountability
  • Personal leadership dashboard & toolkit

Best for: those needing to be onboarded in to your leadership culture and language, or emerging leaders on your team.

Starts at $1,500 /month
Organization

Custom Culture Track

Culture at Scale

For companies that need a larger tailored engagement across multiple teams.

Tap to see what's included

Custom Culture Track

Includes

  • Multi-team workshops
  • Core groups by team
  • Leader 360s (if needed)
  • Keynotes & lunch-and-learns
  • On-site day options
  • Custom 6–12 month culture & performance plan

Best for: organizations that want leadership language embedded across multiple teams.

1:1

1:1 Executive Coaching

Executive Coaching

Session-based, no commitment. For a specific decision, transition, or leadership sticking point.

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1:1 Executive Coaching

Includes

  • Focused 1:1 session with Heath
  • Tailored to whatever you bring
  • Practical, actionable outcomes
  • Zero long-term commitment

Best for: leaders who need targeted help on a specific decision, transition, or leadership challenge, without committing to an ongoing track.

Starts at $300 /hour
Book a Session →

Real leaders · Real change

What leaders say after the work.

Heath helped us uncover blind spots we'd unintentionally neglected, we now operate with clarity, confidence, and alignment.

Dougal Cameron

CEO · Houston, TX

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Dougal Cameron

CEO · Houston, TX

"Heath at L3 Coaching provided an invaluable experience for our team, guiding us through a deep dive into our individual giftings, personality dynamics, and leadership styles. His insight and structured approach helped us align more effectively around our firm's goals, sharpen our execution, and improve collaboration. Heath helped us uncover blind spots and address areas we had unintentionally neglected, we're now better equipped to operate with clarity, confidence, and alignment."
Working with Heath and L3 Coaching has been a game changer for my leadership.

Chad Wilson

Lead Pastor · Boulder, CO

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Chad Wilson

Lead Pastor · Boulder, CO

"Working with Heath and L3 Coaching has been a game changer for my leadership. He guided me into a deeper understanding of leadership principles that reshaped how I lead and how I show up for my team. His resources, accountability, and authentic connection created the space I needed to grow. My leadership took a noticeable step forward because of Heath."
Leadership is a discipline. Heath helped us practice it with purpose, humility, and confidence.

Kelly Moore

Executive Director · Houston, TX

Tap for the full story

Kelly Moore

Executive Director · Houston, TX

"Working with Heath and L3 Coaching has been genuinely transformative for our leadership team and our broader organization. Heath created an environment where transparency was safe, accountability was expected, and growth was non-negotiable. We didn't just learn frameworks, we reshaped behaviors, built trust, and aligned execution to strategy. Our team is stronger, more connected, and better prepared to achieve meaningful outcomes because of the work we did together."

The next step

Schedule a Free Consultation.

30 minutes. No pitch, no deck. Just a real outside read on what's actually creating friction in your leadership.

Book the Call →

Prefer to start lighter? Sign up for the free monthly workshop instead.

Common objections · Answered honestly

Objection

"It's too expensive."

The reframe

What's the cost of not developing your leaders? You stay the bottleneck, and that compounds.

Objection

"The timing isn't right."

The reframe

There's no perfect time for people development other than now. Prioritize people over projects.

Objection

"We've got leadership covered."

The reframe

Every leadership culture eventually becomes a mirror, reflecting back what's already there. Outside perspective doesn't replace what you've built, it shows you what you can't see from inside it.

Objection

"We don't know if this will actually work."

The reframe

That's the right question to bring to the discovery call. Thirty minutes. No commitment, no pitch. Just an honest conversation about what's actually creating friction and whether L3 is the right fit to address it.

A globally trusted leadership development ecosystem

Free · 30 minutes · No pitch

Ready for a real conversation?

Book a free consultation with Heath. We'll look at what's actually creating friction in your leadership, and what would change if it were gone.

Schedule a Free Consultation →